YouTube Marketing for Law Firms with Jeff Hampton

Podcast: Play in new window | Download (Duration: 24:47 — 22.7MB)

In this episode, Alay and Jeff discuss:

Understanding where your clients come from.
Planning your videos
Overcoming the mental hurdle of beginning to use video marketing.
Monetizing your videos to reinvest in your marketing.

Key Takeaways:

Video content converts at a higher rate than traditional digital marketing.
Pull content from your frequently asked questions from your existing clients.
You don’t have to go viral, you just need the right views.
Just get started. You don’t have to have the perfect video set up, you just need to talk.

Tweetable Moments:

“These are things that help change people’s lives, but I would have never been able to do it if I didn’t start hitting record.” — Jeff Hampton
“Your audience is not just browsing this stuff for fun. They’re looking to get some real information, and you’re providing the things that you normally provide in a consultation anyway.” — Alay Yajnik
“I don’t ever ask people to subscribe. I’m not asking people to like my video. I’m not asking for any of that. If I’m getting good value, they’ll do that anyway.” — Jeff Hampton
“Most lawyers are hiding their secrets behind a paywall. You true marketers now are giving away their secrets, and they’re selling their implementation. That’s what real marketers do now.” — Jeff Hampton

Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

Episode References:

Steal Like an Artist by Austin Kleon: https://www.amazon.com/Steal-Like-Artist-Things-Creative/dp/0761169253

About Jeff Hampton:

For many people with self-made wealth, there are two main phases of growth: making money and protecting that money. While these are vital factors in your success, most people are too afraid of losing what they’ve built to reach the full financial independence they desire. Creating your prosperity means you’re keenly aware of what’s at stake if you don’t secure your wealth, but that fear makes most people freeze and brings their growth to a full stop.

Jeff Hampton helps people in this exact situation learn how to protect their assets AND grow their wealth at the same time with the Legacy Protector. By setting up wealth protection systems that are geared towards your overall growth, you will never have to put your prosperity on pause, nor risk what you’ve already built. Your financial potential doesn’t have to stagnate in order to create security, and through the Legacy Protector it never will again. You’ve worked hard to earn your success, now it’s time to protect your assets while maximizing your cash flow.