Why Lawyers Should Write Books with Melanie Herschorn

Podcast: Play in new window | Download (Duration: 22:53 — 21.0MB)

In this episode, Alay and Melanie discuss:

The power of having a published book.
What goes into a reputation-building book.
Integrating book marketing into your law firm marketing.

Key Takeaways:

You can put the amazing cases you’ve won in a book. A book is tangible, and winning a case is an event.
What you do every day can be fascinating to someone who isn’t in the field.
You aren’t starting from scratch. As an attorney, you’ve done a lot of writing. Repurpose that content for the book.
Utilizing your book for marketing doesn’t stop after the book launch. It is tangible and can keep you top of your mind, even years after the book was released.

Tweetable Moments:

“It is the single greatest reputation-building tangible item that you can have.” — Melanie Herschorn
“I wrote a book and when we launched it I picked up some clients, but more importantly, it was a good resource for my existing clients, and it was a great thing to talk about with potential referral partners.” — Alay Yajnik
“When you hold a book with your name written on it, it changes who you are.” — Melanie Herschorn

Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

About Melanie Herschorn:

Helping Attorneys, Wealth Experts & 7-figure Business Owners Write, Publish & Promote Signature Books | Increase Income, Influence, and Impact with YOUR Book | Independent Publisher & Book Marketing | Keynote Speaker