Social Media with Chelsea Pagan

Podcast: Play in new window | Download (Duration: 27:38 — 25.3MB)

In this episode, Alay and Chelsea discuss:

Being on social media as a lawyer.
Sharing your stories.
Scaling your social media exposure.
Building your social media plan within any budget.

Key Takeaways:

There’s not one right way to approach social media.
You don’t have to start doing all social media all at once. Pick one platform, get good at it, and then expand from there.
There are more factors than just having the right equipment or the right information when doing video.
You can batch-record or prepare your social media content and then repurpose it across multiple sites.

Tweetable Moments:

“There’s an underutilization of online media, digital marketing, and social media by lawyers to connect with not just potential clients but colleagues, and build a brand of trust just about talking about what you do. ” — Chelsea Pagan
“Every attorney has their own story.” — Alay Yajnik
“There are people who are so interested in what other people are doing. Lawyers have such an untapped market with an ability to connect with people and share.” — Chelsea Pagan
“You don’t have to be trying to be a content creator to maximize from it, but it’s about branding and trust building at the same time.” — Chelsea Pagan

Thank you to our Sponsor:

Counsel CPAs: https://www.counselcpas.com/

About Chelsea Pagan:

A Bay Area native, Chelsea has always been committed to making a difference in the local community. Family law has provided her the avenue to help families in transition, while maintaining civility and focus on issues that truly matter.

Chelsea attended Archbishop Mitty High School. Chelsea graduated Cum Laude and received her Bachelor’s Degree from Saint Leo University in St. Leo, Florida, which she attended on a volleyball scholarship. She returned to the Bay Area for law school and graduated with her Juris Doctor Degree from Santa Clara University School of Law in 2015. Fun Fact: She met Emily Hepner in law school!

Chelsea is committed to focusing her professional energy on educating people that there are better ways to navigate divorce without the expense and stress of traditional divorce litigation. She is a constant student; reading books, listening to podcasts, and investing in training focused on how to make the divorce world more amicable for her clients.

If you walked up to her and asked her what she is professionally passionate about right now, she would talk your ear off about the importance of premarital planning and premarital agreements. She is a romantic at heart who wants people to have hard conversations before they say “I Do.”

In her spare time, Chelsea loves spending time with her husband and daughter. They are passionate about traveling and trying new things as a family. She loves to challenge herself with tough workouts and is a proud F45 member!