SEO Made Simple with Laney Silverman

Podcast: Play in new window | Download (Duration: 23:22 — 26.7MB)

In this episode, Alay and Laney discuss:

Mistakes attorneys make with SEO companies and how to choose the right online marketing company.
What SEO practically means (and what it doesn’t).
Metrics that show SEO success.
The long-term game of SEO.

Key Takeaways:

Be wary of a digital marketing company that does everything, because it’s probably not being done well.
SEO should be explained in a way you can understand so you know what you’re getting for your money.
Make your website a resource for people – create value and make it usable. Google’s analytics look for consistency in content over time.
Your marketing content is not primarily written for lawyers, it is written for the clients you are trying to attract.

Tweetable Moments:

“If you’re in a meeting, and the SEO person is explaining it to you and it’s going over your head, that’s a good sign that they’re not doing their job because you need to understand the results that you’re getting.” — Laney Silverman
“It’s easier than ever to pump out data, to pump out tons of information and tons of statistics. And people sometimes equate that with value. That’s not true.” — Alay Yajnik
“Not having a website shows your personality. Having a templated website without value on it shows a certain type of person as well. The absence of marketing talks about the law firm too.” — Laney Silverman
“Lack of a website is better than a website with wrong information.” — Alay Yajnik

About Laney Silverman:

Specializing in branding, websites, and SEO, Laney has created work for some of San Francisco’s top law firms, restaurants and bars, boutiques, hotels, and hedge funds. Clients include Joe Montana, Court of Master Sommeliers, The Body Shop, Discovery Channel, Greystone Hotels, MJC Ventures, Macy’s West, Marriott Hotels, Pay Pal, Shannon Ridge Winery, Williams-Sonoma, UCSF, The Gap, and Men’s Wearhouse.

Laney M. Silverman is Chief Creative Officer + Founder of the Bay Area-based design studio, The Design Boutique. She is involved in every step of each project, from sketching to production.

Laney holds a BA in communication design from California State University, Chico, and continues postgraduate education, including coursework at California College of Arts.

A key factor in Laney’s success is combining traditional design theory and technology to communicate “the big idea.”

In her spare time, Laney can be found driving with the top down, singing at the top of her lungs to Journey, or playing golf.